Featured St. Norbert’s College Lecturer: Dr. Mark Glantz
Date: Saturday, January 25, 2014
How do political television commercials inform and persuade citizens? Political television ads that accuse rival candidates of flip-flopping will be analyzed using Kenneth Burke’s theory of form. Romantic comedy films will be used as the example to explain how the theory operates. Examples from popular music (Katy Perry) and professional sports (Brett Favre) will be provided to further probe the content of flip-flop messages. Dr. Glantz is an Assistant Professor of Communications and Media Studies. His primary research and teaching interests are media studies and political rhetoric.